It has long been an Austen-esque truth, universally acknowledged, that when you search on the term "cricket" in any search engine, CricInfo appears at, or right near, the top of the list. Quite frankly, for it not to do so would betray either algorithmic ineptitude, or Machiavellian machinations on the part of the search engine. This has certainly been true historically of Google and Yahoo!, the two search engines I use (not neccessarily in that order).
A friend sent me a note this morning, suggesting that I try a search for "cricket" on Google. I did. And I'm still looking for a link to CricInfo. For a fleeting moment, I wondered how that could be. And then it dawned on me. Fairly recently, CricInfo and Yahoo! entered into a partnership, with CricInfo promoting the Yahoo! toolbar, and using Yahoo!'s search technology.
Surely the nice do-no-evil people at Google haven't factored this into their search results? The mind boggles.
I should point out that I do have some biases at play here, having been one of the group of five, albeit a truly lesser mortal, that got CricInfo started back in 92/93, and having worked at Yahoo! for a while - but I defy anyone to rationalize the notion of CricInfo not showing up in a search for cricket.
I suppose to be fair, it should be noted that CI is a triumphant #1 on the search listings over at Yahoo!, but whether or not there has been some convenient manipulation there as well, it can't be denied that that's exactly where it belongs.